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Moloco is first ad-tech firm to earn IAB Europe retail media certification

ExchangeWire reports that IAB Europe certified Moloco under its Retail Media Certification Programme, the first ad-tech company to pass after retailer Albert Heijn and network Nectar360.

Why it matters. Buyers gain a common measurement benchmark that other ad-tech vendors serving retail media networks will now be expected to match.

Signal from exchangewire.com · read the original.

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