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NBCUniversal ad chief: Peacock-YouTube bundle unifies SNL ad sales

TheWrap’s Jose Alejandro Bastidas reports that NBCUniversal advertising chairman Mark Marshall discussed the Comcast spinoff and a new Peacock-YouTube bundle launching in early 2027.

Why it matters. Bundling live, streaming and clip audiences into one buy pushes advertisers away from overnight ratings toward aggregated cross-platform reach as the currency that matters.

Signal from thewrap.com · Jose Alejandro Bastidas · read the original.

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Paramount and Warner Bros. Discovery will rebrand as Skydance

TechCrunch’s Lauren Forristal reports that Paramount and Warner Bros. Discovery will operate under the Skydance name once their roughly $110 billion merger closes October 6, combining Paramount+, HBO Max, CBS, CNN, MTV, and other networks.

Disney licenses Ice Age, Percy Jackson, Will Trent to Netflix

Variety’s Todd Spangler reports that Disney Entertainment has struck a new licensing deal sending library and current titles to Netflix, including all five “Ice Age” films, “Percy Jackson and the Olympians,” “Will Trent,” “Felicity” and several Disney and Pixar films.

De Luca and Abdy exit as WarnerMount’s Paramount merger looms

Puck’s Matthew Belloni reports that Mike De Luca and Pam Abdy won’t survive Warner Bros.’ merger with Paramount, after running the film division through a big-swing era of artistic highs and a punishing 2026 box office, including the flop Digger.