Netflix expands AudienceProject deal to prove ad reach across markets

Advanced Television reports that Netflix will use AudienceProject’s Elevate platform and cross-media reports to document inventory value and show advertisers how it adds reach versus other channels, across the UK, Germany, France, Italy, Spain and Canada.

Why it matters. Advertisers gain independent, third-party proof of Netflix’s incremental reach, strengthening their case for shifting budget from linear TV.

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