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Netflix France touts €7.20 return per €1 ad spend at first upfront

Advanced Television’s Nik Roseveare reports that Netflix’s ad-tier now reaches 12 million people monthly in France, with the streamer’s ad agency claiming at its first Paris upfront that every €1 of ad investment generates €7.20 in incremental sales.

Why it matters. Advertisers now have a Netflix-supplied ROI benchmark to weigh against other streamers’ upfront pitches in France.

Signal from advanced-television.com · Nik Roseveare · read the original.

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