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StreamingBela Bajaria exits Netflix as Peter Rice takes over content
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Netflix’s growth problem runs deeper than its layoffs

Business Insider’s James Faris reports that Netflix’s 1,000-person layoff follows slowing viewership growth, a failed $82.7 billion Warner Bros. bid, unproven games and podcasts bets, and rising free competition from YouTube, Tubi and Roku Channel.

Why it matters. Advertisers that price against Netflix’s engagement now have to weigh a slower-growing audience as the streamer pushes into sports, games and podcasts to compensate.

Signal from businessinsider.com · James Faris · read the original.

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Bela Bajaria exits Netflix as Peter Rice takes over content

Variety’s Rebecca Rubin reports that Bela Bajaria is leaving Netflix after 10 years as chief content officer, to be replaced by former Disney and Fox executive Peter Rice, as around 1,000 employees, 6% of the company, were laid off this week.

Netflix cuts 1,000 jobs, its biggest layoffs since 2022

The Wall Street Journal’s Walden Siew reports Netflix eliminated roughly 1,000 jobs, its largest cuts since 2022, hitting product, tech, legal and HR teams as co-CEOs Greg Peters and Ted Sarandos cited slower growth and declining engagement.

Streaming hits 60% of TV viewing in Q2, Inscape finds

The Measure’s Eleanor Semeraro reports that Inscape’s Q2 2026 data shows streaming reached 60% of TV viewing time, with viewers averaging 12.8 hours weekly, up 0.8 hours year-over-year, while streaming-only smart TVs now outnumber cable-only sets nearly six to one.