medianexis.
medianexis.
Subscribe

Netflix’s Sarandos can’t say how growth reaccelerates without WBD

nScreenMedia’s Colin Dixon reports that Netflix Co-CEO Ted Sarandos, in a Bloomberg Screentime interview with Lucas Shaw, struggled to detail how Netflix reaccelerates growth after losing the Warner Bros. Discovery bid, and sounded cool on launching a free ad-supported tier.

Why it matters. Without a clear content-driven growth plan, Netflix loses some of the leverage it has used to justify price increases over engagement concerns.

Signal from nScreenMedia · Colin Dixon · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →

Antenna: NFL drove 60% jump in streamer signups this fall

TheWrap’s Loree Seitz reports that Antenna president Rameez Tase told TheGrill conference the 2025 NFL season drove a 60% rise in daily streaming signups over the offseason, pushing streamers to launch new shows during football’s run.

Ellison names Kreiz co-CEO at Paramount, hands content control to Bloys

The Ankler reports that David Ellison is installing former Mattel chief Ynon Kreiz as surprise co-CEO of the new Paramount, overseeing day-to-day management and integration as the Warner Bros. deal closes.

Sarandos admits Netflix growth is slower than he wants

The Hollywood Reporter’s Tony Maglio reports that Ted Sarandos conceded at Bloomberg’s Screentime event that Netflix viewership grew just 2 percent in the first half of 2026, while live programming draws about 1 percent of viewing despite 5 percent of its content budget.