medianexis.
medianexis.
Subscribe

Nielsen folds Triton podcast data into its media planning platform

Inside Radio reports that Nielsen has partnered with Triton Digital to integrate Triton’s Podcast Metrics Demos+ data into the Nielsen Media Impact planning platform.

Why it matters. Podcast publishers and sales networks gain a more standardized footing in cross-media plans, letting buyers compare podcast reach against TV, audio and digital using the same planning currency.

Signal from insideradio.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →

CIMM recap: AI agents now negotiating TV ad buys, identity gaps threaten the model

The Measure’s Jason Damata reports that CIMM speakers described AI agents already handling ad buying, planning and negotiating, while bad identity data and exploding creative variants threaten to undermine measurement across TV, streaming and social.

JIC re-certifies iSpot, ComScore and VideoAmp through 2028

The Measure reports that the U.S. Joint Industry Committee re-certified iSpot, ComScore and VideoAmp as national TV currencies through 2028, even as the JIC already turns its attention to a next phase built around outcomes measurement.

Buyers blast Nielsen’s rushed rollout of new TV measurement changes

The Measure’s Jon Lafayette reports that at CIMM’s Summit, buyers from WPP Media, Publicis and Omnicom Media Group said Nielsen’s shift to the Advertising Research Foundation’s DASH universe estimates was implemented too fast this season.