Parade Media launches studio arm to bridge creators and TV

C21Media reports that Sydney’s Parade Media has launched Parade Studios, a production division built to develop creator-led entertainment for television, streaming and social platforms including YouTube, Instagram and TikTok.

Signal from c21media.net · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Spy Ninjas exec details $25M plan to grow YouTube franchise offline

Next in Media’s Shelly Soriano, president of Spy Ninjas, explains how the YouTube-native franchise grew to 47 million subscribers by borrowing WWE’s mix of big characters and unscripted improv.

Twitch CEO ties viewership growth to clip strategy, not just livestream draw

Tubefilter’s James Hale reports that Twitch CEO Dan Clancy credits short-form clipping for driving renewed “excitement and awareness about livestreaming,” as new Streams Charts data shows August was Twitch’s best month of 2026 with 1.56 billion hours watched, up 7% year-over-year.

Upfluence goes fully agentic with AI system Jaice for creator deals

AdExchanger’s Joanna Gerber reports that Upfluence has shifted to a fully agentic model powered by its Jaice system, which now handles the entire creator partnership process for brands, from writing briefs to contacting creators and negotiating rates.