Pizza Hut preps US media agency review under new ownership
Ad Age’s Brian Bonilla reports that Pizza Hut has submitted an RFI for its US media account, a precursor to a formal review, two months after Yum Brands sold the chain to a private equity firm.
Why it matters. Incumbent agencies now have to defend the business against new ownership looking to reverse declining sales.
Signal from adage.com · Brian Bonilla · read the original.
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