Podcasting faces its own viewability reckoning, op-ed warns
AdExchanger is reporting that a guest column argues podcast advertising is entering a viewability-style crisis, as Spotify’s skippable-ad test and YouTube’s engaged-view methodology erode the assumption that an impression equals consumption.
Why it matters. Buyers gain leverage to demand platform-level transparency on impressions, or advertisers renew at lower rates when inventory looks more valuable on paper than it performs.
Signal from adexchanger.com · AdExchanger Guest · read the original.
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