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Prime Video to join Barb CFlight in 2027

Advanced Television’s Nik Roseveare reports that Prime Video will become the first streaming service to join Barb CFlight, the UK’s unified TV measurement framework, with the integration landing in 2027.

Why it matters. Advertisers gain a single industry-standard currency to compare Prime Video against linear broadcasters, strengthening streaming’s case for TV budgets.

Signal from advanced-television.com · Nik Roseveare · read the original.

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