Why it matters. Advertisers gain a direct, measurable path into PlayStation’s logged-in CTV audience, a supply pool that has historically been hard to reach programmatically.
Signal from advanced-television.com · read the original.
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Continue free →The Measure’s Jon Lafayette reports that Sony named PubMatic as its preferred platform for programmatic access to Live TV on PS5, the FAST service it launched in August with over 100 live channels and logged-in PlayStation audiences.
Next in Media’s Mike Shields reports that Discord is rolling out self-serve video quest ads this week, as VP of Advertising Adam Bauer argues gaming is a “behavior,” not a vertical, even as the IAB pegs gaming at under 3% of US ad spend.
ExchangeWire reports that Locala has launched CTV Planner, a tool that helps media teams set CTV investment levels and media pressure based on each market’s specific business and audience conditions.