medianexis.
medianexis.
Subscribe

Radisson’s ChatGPT plugin converts 1.5x better than organic search

OpenAI is reporting that Radisson Hotel Group, built with Accenture Song in six weeks, converts visits to bookings at roughly 1.5 times its organic search rate, with over half of checkout events attributed to sponsored ad views in ChatGPT.

Why it matters. Brands now have a template for pairing a branded ChatGPT plugin with sponsored ads, using view-through attribution to justify spend that direct clicks alone wouldn’t support.

Signal from openai.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Walmart Connect pitches streaming ads to non-Walmart advertisers

Adweek’s Mitchell Parton reports that Walmart Connect is pitching non-endemic advertisers on streaming ads, built on its Vizio and Vibe.co acquisitions.

Walmart links Spotify audio ads to in-store and online purchases

Inside Radio reports that Walmart is adding Spotify inventory to its demand-side platform, letting brands target Spotify listeners with Walmart’s customer data and measure whether those audio campaigns drive sales at its stores or website.

Circana-Best Buy study finds retail media halo reaches rival retailers

Circana is reporting, with Best Buy Ads, findings from a marketing mix modeling study showing Best Buy Ads delivered 79% higher ROAS than other media based on total U.S. Best Buy sales.