Repurposed creator content is becoming the new TV ad format
MediaPost’s Stadium Rules argues that brands should build CTV and TV spots from existing creator and social assets rather than commissioning new shoots, pairing authentic creator footage with brand B-roll and a television-grade edit. EMarketer projects U.S.
Why it matters. Lower creative costs let mid-size brands test CTV like a performance channel, shifting budget to whichever cut drives site visits and sales.
Signal from mediapost.com · Stadium Rules · read the original.
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