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Retailers split on letting AI agents shop their sites

The Wall Street Journal’s Nat Ives reports that retailers are diverging sharply on AI shopping agents: QVC and HSN welcome them and pitch catalogs to OpenAI and Google, while Amazon and Kohl’s block agentic purchases outright, and Tapestry lets agents browse but not buy.

Why it matters. Retailers that block agents risk losing visibility as AI platforms route purchases toward merchants that cooperate with them.

Signal from wsj.com · Nat Ives · read the original.

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