Ritson: Meta is reselling marketers the TV playbook it once mocked
The Drum’s Mark Ritson writes that Meta used its Brand Building Summit to unveil ad products built on classic reach-and-frequency brand-building principles, the same TV logic it spent years telling marketers to abandon.
Why it matters. Marketers who bought into Meta’s performance-only pitch now have to reconcile that with a vendor charging them to relearn brand-building fundamentals.
Signal from thedrum.com · Mark Ritson · read the original.
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