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StreamingBela Bajaria exits Netflix as Peter Rice takes over content
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Roku-backed UK study finds home screen ads boost TV’s reach and appeal

The Media Leader’s John Moulding reports that Roku’s VOD Evolution 2027 UK study, discussed with Dentsu and WPP Media, finds 73% of consumers want ads that help them find content, with home screen sponsorships and interactive units opening TV to brands who couldn’t previously afford it.

Why it matters. Lower-budget advertisers gain a path onto premium TV screens that linear and major streaming platforms previously priced out.

Signal from uk.themedialeader.com · John Moulding · read the original.

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Bela Bajaria exits Netflix as Peter Rice takes over content

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