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Samsung, Disney and YouTube turn ambient ‘zone-out’ TV into a real ad business

The Ankler’s David Eckstein reports that Samsung will launch Fireside Interactive, a customizable fireplace channel, as ambient programming becomes a $4 billion-plus global market.

Why it matters. Ad buyers now have a case to push inventory into ambient, low-attention channels as traditional TV ad demand stalls.

Signal from The Ankler · David Eckstein · read the original.

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Private capital muscles into Hollywood film financing

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Ellison clears final hurdle as Paramount-Warner Bros. deal set to close

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Skydance signals Paramount+, HBO Max will bundle, not merge

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