Seven.One Media adds retail data partners to target Joyn, CTV ads

ProSiebenSat.1’s sales house Seven.One Media is folding retail and commerce data into its targeting products for Joyn, connected TVs and digital inventory.

Why it matters. Advertisers gain a compliant path to match first-party data against Joyn’s big-screen inventory, giving German TV buyers a retail-data targeting option previously limited to walled gardens.

Signal from advanced-television.com · read the original.

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