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Skydance TV splits leadership: Cheeks gets content, Perrette gets business ops

Deadline’s Nellie Andreeva reports that Skydance TV will be co-chaired by Paramount’s George Cheeks, now Chief Content Officer, and WBD’s JB Perrette, who becomes Chief Business Officer spanning ad sales, distribution and content sales.

Why it matters. Combining linear and streaming business ops under one executive lets Skydance license CBS series beyond Paramount+ exclusivity when engagement metrics justify it, opening a new revenue path for studio content.

Signal from deadline.com · Nellie Andreeva · read the original.

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