Spy Ninjas exec details $25M plan to grow YouTube franchise offline

Next in Media’s Shelly Soriano, president of Spy Ninjas, explains how the YouTube-native franchise grew to 47 million subscribers by borrowing WWE’s mix of big characters and unscripted improv.

Why it matters. Creators who convert platform audiences into paying visitors at physical venues build revenue that platform algorithm changes cannot touch.

Signal from Next in Media (podcast) · Shelly Soriano · read the original.

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