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StackAdapt exec: AI chatbots are becoming the new shopping aisle

Retail TouchPoints’ Christiana Marouchos argues conversational AI assistants like ChatGPT now shape product discovery, citing eMarketer data that 37.1% of US shoppers plan to use AI tools for holiday gift research and 63.3 million will get chatbot shopping help this year.

Why it matters. Brands that lack a strong presence across reviews, retailer sites and social platforms risk being excluded from the limited set of products AI assistants surface to shoppers.

Signal from retailtouchpoints.com · Christiana Marouchos, VP of Marketing at StackAdapt · read the original.

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