Stagwell launches global media agency under Assembly CEO Rutgersson

Campaign US’s Emmy Liederman reports that Stagwell has launched Stagwell Media, uniting its global media capabilities under one roof, led by former Assembly Global CEO Liz Rutgersson.

Why it matters. Clients get one combined media-and-tech partner to evaluate against both holding-company giants and smaller specialized shops, sharpening Stagwell’s pitch for accounts like Lenovo, Mastercard and P&G.

Based on reporting by adweek.com — Christopher Cicchiello · campaignlive.com — Emmy Liederman.

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