Signal from The New Things (Joanna Stern) · Joanna Stern · read the original.
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Continue free →Digiday’s Krystal Scanlon reports that agencies cite missing conversions, delayed reporting and no demographic data on ChatGPT ads, while advertisers’ legal teams balk at OpenAI’s tracking terms, leaving spend stuck in small test budgets.
Advanced Television reports that the European Programmatic TV Initiative’s Stage Two report proposes six fixes for programmatic TV, including expanded JIC roles, a common impressions-reporting spec, a signals framework, and creative ID interoperability.
Inside Radio reports that Comscore’s 2026 State of Programmatic Report finds audio and CTV are the only media channels expected to gain programmatic budget share this year.