Streaming ads set to pull in $2.5 billion this midterm cycle

Lowpass’s Janko Roettgers reports that political streaming ad spending is projected around $2.5 billion this midterm season, with another $1.4 billion going to other digital ads, per a 2025 AdImpact forecast.

Why it matters. Campaigns chasing competitive races must concentrate spend on the streamers that accept political ads, since Netflix’s abstention removes a major inventory source from the market.

Signal from lowpass.cc · Janko Roettgers · read the original.

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