Survey: 73% of advertisers plan to boost live sports streaming spend

TVREV’s Blake Hebert reports that an Advertiser Perceptions survey with Premion found 73% of advertisers, and 79% of agencies, plan to invest in live sports streaming and CTV over the next six to 12 months.

Why it matters. Publishers that cannot supply consistent local and geographic reporting risk losing out as advertisers make that data the baseline for live sports streaming buys.

Signal from TVREV · Blake Hebert · read the original.

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