Every signal in this story, with the reporting each one was drafted from.
Betches produced “Sisters,” a three-episode scripted show made in-house by video producers Tess Tregellas and Madeline Mahoney, who first tested the concept as short-form social videos before scaling it up. Season one ran with zero brand sponsorships by design.
Betches producers detail how they built scripted series Sisters in-house, testing chemistry via short-form skits before scaling to polished long-form episodes, distributed organically across TikTok, Instagram and YouTube Shorts with vertical cutdowns.