Every signal in this story, with the reporting each one was drafted from.
Chartbeat’s Kiran Paranjpe argues publishers should stop chasing scale and instead double down on direct sales and loyal audiences. His pitch: differentiation, not platform-scale competition, is the durable edge as AI automates the rest.
Chartbeat finds internal traffic and dark social climbing while Google Search and Discover referrals keep shrinking. Publishers betting on search-driven homepage traffic need a new plan as owned channels and untrackable shares take over.