Why it matters. Vendors that cannot differentiate on inventory access must compete on simplifying buyer workflows instead, or lose share to rivals offering the same supply.
Signal from videoweek.com · Tim Cross-Kovoor · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Marketing Dive’s Chris Kelly reports that Revlon used Amazon’s Dynamic TV Creative and Interactive Video Ads in June to bridge upper-funnel awareness and lower-funnel conversion.
AdExchanger’s Victoria McNally reports that agency InterMedia now runs agentic CTV buying through Claude, using Vibe.co’s MCP integration and Olyzon’s API-based orchestration layer to analyze campaigns and execute changes.
Digiday reports that OpenAI’s Samantha Jacobson told Advertising Week New York that ChatGPT ads target what users ask, not who they are, calling identity-based profiling something that “felt really creepy.”