The7stars exec: AI media planning needs algorithmic transparency, not just spend transparency
ExchangeWire is running a column from the7stars managing partner Helen Rose arguing that as AI automates media planning, advertisers need to understand why a recommendation was made, not just where money went.
Why it matters. Agencies that treat algorithmic logic as proprietary IP will face pressure to explain audience decisions as clients demand to see the reasoning behind AI-driven recommendations.
Signal from exchangewire.com · read the original.
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