TripleLift exec: CTV commerce data finally proves performance, not just reach
TVREV reports that TripleLift’s Taylor Stewart argues retailers are now piping first-party purchase data into CTV through clean rooms that match records without exposing raw data.
Why it matters. Brands that can close the loop on CTV commerce data gain an argument for shifting upper-funnel budget away from reach-only buys.
Signal from TVREV · read the original.
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