TV networks pitch reach over digital at upfronts amid soft ratings
Inside Radio reports that broadcast networks are using upfront week to argue reach beats digital, even as first-quarter ratings and ad sales ran soft and analysts expect pricing up mid-single digits with volume down slightly.
Why it matters. Brand-safety worries around digital give broadcasters an opening to defend upfront pricing even as reach erodes.
Signal from insideradio.com · read the original.
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