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UK ad-supported streaming overtakes all other TV viewing, Roku finds

Advanced Television reports that Roku’s first VOD Evolution study finds ad-supported streaming now accounts for 52 per cent of all UK TV viewing, with streamers watching 14 of their 26 weekly hours through BVoD, ad-supported SVoD, or FAST.

Why it matters. Linear TV buyers lose the ability to reach a third of UK streamers entirely, forcing ad budgets toward ad-supported streaming platforms to maintain reach.

Signal from advanced-television.com · read the original.

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