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UK SVoD homes top 21m, but growth is now about stacking services

Advanced Television reports that Barb’s Establishment Survey found 21 million UK homes (71 per cent) had SVoD access in Q3 2026, up only 290,000 from Q2.

Why it matters. With household penetration flattening near saturation, streamers must now compete for a second or third slot in already-subscribed homes rather than for new subscribers.

Signal from advanced-television.com · read the original.

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