medianexis.

Universal’s Langley: longer windows aim to undo couch-watching habit

TheWrap’s Jeremy Fuster reports that NBCUniversal chairman Donna Langley told Bloomberg Screentime the studio is reversing its 17-day PVOD window, moving to a 45-day theatrical minimum to rebuild moviegoing habits before streaming.

Why it matters. Theater chains gain leverage to demand longer exclusivity industry-wide as Universal and Paramount-Warner align on a standard 90-day streaming window.

Signal from thewrap.com · Jeremy Fuster · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →

Paramount and Warner Bros. Discovery will rebrand as Skydance

TechCrunch’s Lauren Forristal reports that Paramount and Warner Bros. Discovery will operate under the Skydance name once their roughly $110 billion merger closes October 6, combining Paramount+, HBO Max, CBS, CNN, MTV, and other networks.

Disney licenses Ice Age, Percy Jackson, Will Trent to Netflix

Variety’s Todd Spangler reports that Disney Entertainment has struck a new licensing deal sending library and current titles to Netflix, including all five “Ice Age” films, “Percy Jackson and the Olympians,” “Will Trent,” “Felicity” and several Disney and Pixar films.

De Luca and Abdy exit as WarnerMount’s Paramount merger looms

Puck’s Matthew Belloni reports that Mike De Luca and Pam Abdy won’t survive Warner Bros.’ merger with Paramount, after running the film division through a big-swing era of artistic highs and a punishing 2026 box office, including the flop Digger.