Walmart links Spotify audio ads to in-store and online purchases
Inside Radio reports that Walmart is adding Spotify inventory to its demand-side platform, letting brands target Spotify listeners with Walmart’s customer data and measure whether those audio campaigns drive sales at its stores or website.
Why it matters. Audio sellers gain a sales-attribution proof point that lets them compete for retail media budgets alongside CTV and display.
Signal from insideradio.com · read the original.
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