WBD’s JB Perrette jumps to Skydance in expanded streaming, ad sales role
Deadline’s Dade Hayes reports that JB Perrette, WBD’s head of global streaming, is moving to Skydance as Co-Chair and Chief Business Officer of both Skydance TV and Skydance DTC once the $110 billion merger closes.
Why it matters. Advertisers and sales leaders at the former Paramount and WBD now face an unsettled ad-sales hierarchy under an executive without a deep advertising background.
Signal from deadline.com · Dade Hayes · read the original.
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