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WME launches Creator Labs to turn talent into media businesses

The Hollywood Reporter’s Caitlin Huston reports that WME is unveiling Creator Labs, an in-house digital operations unit that helps creators with channel management, content syndication and distribution on YouTube and beyond.

Why it matters. As creators own their own distribution, WME redefines what an agent does for them, shifting from packaging deals to operating the content business itself.

Signal from hollywoodreporter.com · Caitlin Huston · read the original.

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