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WNBA playoffs post most-watched first round ever at 1.3M viewers

The Ankler’s Sean McNulty reports that the WNBA’s first-round playoffs averaged 1.3 million viewers across ESPN, Amazon Prime Video and USA Network, the most-watched first round ever.

Why it matters. Networks carrying WNBA rights gain leverage in upcoming ad and rights negotiations as the league proves it can grow audience without its biggest star.

Signal from The Ankler · Sean McNulty · read the original.

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