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WunderKIND touts Pause Ads outperforming standard CTV spots in new benchmarks

The Measure reports that WunderKIND Ads GM Adam Gendelman detailed a study run with TVision across 30 verticals and 40 to 50 campaigns, finding Pause Ads outperform traditional 60-second CTV spots on attention.

Why it matters. Buyers now have a vendor-backed attention benchmark to justify shifting CTV budget from in-stream spots toward interactive formats like Pause and Home Screen ads.

Signal from The Measure · read the original.

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