80% Digital: Traditional media’s ad-spend share slips below 20% for first time
MediaPost’s Joe Mandese reports that Guideline’s U.S. Ad Market Tracker found August ad spending grew a tepid 0.7% year over year, with digital’s share topping 80% while traditional media’s share fell below 20%, an index first.
Why it matters. Traditional media sellers now negotiate from a shrinking share of the pie as budgets consolidate around larger advertisers and digital inventory.
Signal from mediapost.com · Joe Mandese · read the original.
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