Joe Mandese

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Coverage

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BIA: local ad growth flatlines in 2027 after midterm political surge

BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.

Ad-tech l2-and-pharosgraph-link-voter-salience-data-to-programmatic-ad-targeting

L2 and PharosGraph link voter salience data to programmatic ad targeting

Voter-file platform L2 has integrated PharosGraph’s narrative intelligence platform, which ranks how salient issues and candidates are to individual voters over time. The integration works through L2’s data-mapping tools inside DSPs like Yahoo, LiveRamp and The Trade Desk.

Aug 30

Measurement mandese-nielsen-kept-publishing-flawed-gauge-data-through-the-upfront

Mandese: Nielsen kept publishing flawed Gauge data through the upfront

Nielsen has continued publishing “The Gauge,” knowing its methodology overstates streaming’s share versus linear TV, and plans to recalibrate only once the fall TV season begins.

Aug 30