Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
MediaPost’s Joe Mandese argues the industry should stop labeling radio, TV and out-of-home as “traditional,” citing Guideline data that digital passed 80% of U.S. ad spend and Borrell Associates data showing digital nearing 75% of local spend.
Campaign US’s Shauna Lewis reports that WPP chief executive Cindy Rose criticized “pitch-less CEO handshake deals” on WPP’s Q3 investor call, warning clients against bypassing due diligence.
Nov 2MediaPost’s Joe Mandese reports that newly disclosed figures show Anthropic is on pace to spend more than six hundred fifty-five million dollars on advertising this year and over nine billion dollars on total sales and marketing.
Oct 27MediaPost’s Joe Mandese reports that the Trump administration is appealing a district court judge’s rejection of a proposed settlement with TikTok over charges the app collected personal data from children under 13.
Oct 27MediaPost’s Joe Mandese reports that political advertising forecasters now project the 2025-26 midterm cycle will total $12 billion, with linear local broadcast TV still accounting for 50% of the $11.038 billion spent cycle-to-date versus CTV’s 21% share.
Oct 27MediaPost’s Joe Mandese reports that the Media Rating Council has revoked Nielsen’s PPM accreditation in Baltimore, Jacksonville, Philadelphia and Pittsburgh, and denied accreditation for 18 other markets under review, including New York, Boston and Washington DC.
Oct 18MediaPost’s Joe Mandese reports that New Street Research’s Dan Salmon found ChatGPT advertisers topped 60,000, up from 20,000 a month earlier, projecting half a million within a year based on Pinterest, Reddit and Snap growth curves.
Oct 12MediaPost’s Joe Mandese reports that Nielsen quietly announced new “content measurement solutions” for early 2027, which he ties to its STAR (Synthetic Total Audience Ratings) methodology shown to researchers in March.
Oct 10MediaPost’s Joe Mandese reports that WARC’s “Future of Strategy 2026" study found planning’s perceived influence with clients climbed to a net positive score of 35 this year, up from 15, though still below 2022’s 45, even as AI and agency consolidation squeeze the role.
Oct 6MediaPost’s Joe Mandese reports that the ANA’s Aquila cross-media measurement service, at its Chicago conference, projected paying advertisers will more than double to 70 within a year.
Oct 1MediaPost’s Joe Mandese reports that Guideline’s U.S. Ad Market Tracker found August ad spending grew a tepid 0.7% year over year, with digital’s share topping 80% while traditional media’s share fell below 20%, an index first.
Sep 29MediaPost’s Joe Mandese reports that Smartly CEO Laura Desmond, ahead of the company’s New York conference, described conversational ads built with OpenAI as still in “alpha” phase but evolving fast.
Sep 29MediaPost’s Joe Mandese reports that at ARF’s CIMM summit, outgoing ARF chief Scott McDonald said the industry may shift from excluding bot traffic to targeting AI agents as proxies for real consumers.
Sep 29It used to be cushy to land an agency job. Now it’s a manufacturing meat grinder for some. MediaPost’s Joe Mandese reports that a new WFA study, done with Agency Media Solutions, finds labor-based agency compensation has fallen to 17% of the marketplace, down from 54% fifteen years ago.
Sep 29MediaPost’s Joe Mandese reports that BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.
Sep 15Voter-file platform L2 has integrated PharosGraph’s narrative intelligence platform, which ranks how salient issues and candidates are to individual voters over time. The integration works through L2’s data-mapping tools inside DSPs like Yahoo, LiveRamp and The Trade Desk.
Aug 30MediaPost’s Joe Mandese reports that Nielsen has continued publishing “The Gauge,” knowing its methodology overstates streaming’s share versus linear TV, and plans to recalibrate only once the fall TV season begins.
Aug 30