XR Extreme Reach extends Hollywood talent-payment infrastructure to creators
XR Extreme Reach extends Hollywood talent-payment infrastructure to creators
TVREV’s John Cassillo reports that XR Extreme Reach, which handles over 80% of U.S. commercial talent payments, launched XR Pay for Creators on October 22, combining onboarding, payments and rights tracking into one platform for brands and agencies juggling multiple creator payment systems.
Netflix taps ex-Apple Podcasts exec to lead podcast acquisition
Netflix taps ex-Apple Podcasts exec to lead podcast acquisition
Variety’s Payton Turkeltaub reports that Netflix hired Steve Wilson, a 15-year Apple veteran who led Apple Podcasts marketing, to run podcast content acquisition on a contract basis, building on its slate of more than 60 video podcasts.
A recipe blogger bets on direct-to-consumer as Google traffic wobbles
A recipe blogger bets on direct-to-consumer as Google traffic wobbles
Simon Owens’s Media Newsletter reports that Nicole Hunn, who built Gluten Free on a Shoestring into a business with 130,000 email subscribers and six cookbooks, now relies on unpredictable Google and Facebook traffic for ad revenue.