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A touring musician’s YouTube kids’ franchise chases licensing deals

Simon Owens’s Media Newsletter reports that Benji Woerly, a former touring musician for acts like the Jonas Brothers and Eminem, built an animated YouTube channel called The Soovins with over 138,000 subscribers.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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TVREV’s Alan Wolk: a 26-week No. 1 hit nobody heard proves media is feudal

TVREV’s Alan Wolk notes Ella Langley’s “Choosin’ Texas” spent 26 weeks atop the Billboard Hot 100, yet many in media never heard of it, illustrating how algorithmic bubbles have replaced the shared monoculture radio and TV once built.

TODAY With Jenna & Sheinelle grows Instagram views 22% in a year

The Measure’s John Cassillo reports that TODAY with Jenna & Sheinelle has drawn 666 million Instagram video views this year, already 22% more than all of last year, per Chartbeat data.

Sony taps YouTube exec to turn creators into Screen Gems filmmakers

The Hollywood Reporter’s Borys Kit reports that Sony Pictures hired YouTube’s head of film and TV partnerships, Fede Goldenberg, to run Screen Gems, pivoting the genre label toward theatrical projects from digital-native creators like Curry Barker and Kane Parsons.