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TODAY With Jenna & Sheinelle grows Instagram views 22% in a year

The Measure’s John Cassillo reports that TODAY with Jenna & Sheinelle has drawn 666 million Instagram video views this year, already 22% more than all of last year, per Chartbeat data.

Why it matters. Daytime shows that match this upload cadence and format mix can extend TV audience reach without relying on linear ratings alone.

Signal from The Measure · John Cassillo · read the original.

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