Ad production spreads beyond California and New York, but not evenly

The Measure’s Eleanor Semeraro reports that XR’s Where Ads Are Made study found states carving out specialized production niches between 2019 and H1 2026.

Why it matters. Agencies and brands now must match production type to market specialty or risk overpaying for capacity a state doesn’t actually have.

Signal from The Measure · Eleanor Semeraro · read the original.

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