Covers measurement and streaming. Bylines at The Measure and TVREV. Desk record: 25 signals cited since July 2026, 25 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Measure’s Eleanor Semeraro reports that iSpot SAGE data shows five of October’s 20 most-seen linear TV candy ads debuted in 2024 or earlier, with KitKat’s 2015 “Halloween Sounds” spot ranking No. 3 and still beating brand Likeability norms.
The Measure’s Eleanor Semeraro reports that Inscape’s Q2 2026 TV Market Trends Report found cable, satellite and over-the-air sources accounted for two-thirds of sports viewing time on smart TVs, while news skewed even more traditional at 75.8%.
Oct 28The Measure’s Eleanor Semeraro reports that iSpot’s AI agent SAGE analyzed Wells Fargo’s Steve Martin and Martin Short campaign and found it consistently beats brand norms on Likeability by 55 points.
Oct 22The Measure’s Eleanor Semeraro reports that streaming TVs used an average of 3.5 apps per month in Q2 2026, per Inscape data.
Oct 21The Measure’s Eleanor Semeraro reports that Inscape’s Q2 2026 data shows streaming reached 60% of TV viewing time, with viewers averaging 12.8 hours weekly, up 0.8 hours year-over-year, while streaming-only smart TVs now outnumber cable-only sets nearly six to one.
Oct 16The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Sonic’s “Greatest Seven” spots with Baker Mayfield and Bijan Robinson scored +54 points above norm among NFL followers, with the $7 Meal Deal driving purchase intent more than the athlete talent.
Oct 15The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Progressive’s “Dr. Rick: Rules” leads 2026 Likeability at 671, but drives 82% Purchase Intent Top-2-Box versus 40% and 31% for its two closest Dr. Rick rivals.
Oct 7The Measure’s Eleanor Semeraro reports that iSpot’s SAGE platform found Lowe’s “Power” spot, featuring Dak Prescott, Justin Jefferson and Myles Garrett, beats three other “Earn Your Sunday” ads by 33 to 44 Likeability points, driven by broader humor and cleaner narrative.
Sep 30The Measure’s Eleanor Semeraro reports that XR’s Where Ads Are Made study found states carving out specialized production niches between 2019 and H1 2026.
Sep 29The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Corona’s top TV ads share beach visuals, relaxation cues and refreshment framing, with “Exhale” scoring 43 points above the brand’s Likeability norm while a plot-twist spot drew confusion and a lower score.
Sep 23XR data shows commercial production volume down just 2% year-over-year through H1 2026, after a 25% decline from 2019 to 2025, as Texas, Florida and Georgia gain share from coastal hubs.
Sep 22iSpot’s SAGE AI analyzed Wendy’s 2026 TV ads, finding value/price messaging the top likeability and purchase-intent driver, ahead of humor and sports tie-ins.
Sep 18TVREV’s Eleanor Semeraro reports that Judy Sheindlin is ending her on-camera career after Judy Justice wraps its current Amazon Prime Video season.
Sep 15The Measure’s Eleanor Semeraro reports that iSpot’s agentic AI platform SAGE analyzed GEICO’s top three 2026 ads by likeability, all scoring 662 to 687.
Sep 10The Measure’s Eleanor Semeraro reports that Chipotle used 100 creators with no brand direction to shoot two national TV spots, and iSpot’s SAGE found Chili Lime Chips beat Pollo Asado on likeability (720 vs. 671) and purchase intent (74% vs. 64%).
Sep 10The Measure’s Eleanor Semeraro reports that iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.
Sep 1iSpot’s SAGE AI analyzed Capital One’s 2026 TV creative and found Credit Cards ads (mean likeability 666) consistently beat Banking (574). When Banking uses the same celebrity-ensemble humor formula, its top ad matches Credit Cards’ peak scores.
Aug 20iSpot’s SAGE tool finds Disney World’s top-scoring 2026 spots lean into “variety of experiences” and travel desire, driving Likeability above 800. But pricing concerns tank scores among non-parents far more than parents, exposing a segmentation gap in the creative.
Aug 14iSpot’s SAGE AI finds Modelo’s top 2026 ads pair cultural authenticity with emotional storytelling, scoring far higher with Hispanic viewers (701 vs. 630 likeability). For advertisers, it’s a data point for cultural specificity over broad entertainment value.
Aug 13iSpot released a guide defining four “non-negotiable” pillars for outcome measurement: creative performance, unified identity, verified methodology, and scale. It’s a bid to standardize how TV/streaming exposure gets tied to business results as marketers push back on noisy proxy metrics.
Aug 12New ad testing shows humor drove the strongest emotional response among World Cup advertisers, with Lay’s “Bandwagon” starring Will Ferrell leading likeability scores. Celebrity soccer talent reinforced but didn’t replace comedy as the key driver of viewer engagement.
Aug 12The Measure’s Eleanor Semeraro reports that a 400-marketer survey from Extreme Reach finds budget approvals, not creative disputes, are the leading source of friction between marketing and finance.
Aug 11The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool finds BK’s 2026 creative outperforms its all-time average, driven by appetite-appeal shots and a “You Rule” customer-crowning narrative. Nostalgia-heavy spots like “What Is It?”
Aug 1140% of adults 65+ say they never use AI and just 27% expect to use it more this year, vs. 41% of consumers overall. They still favor traditional search 83% of the time — the highest of any age group.
Aug 10iSpot data shows Beer & Hard Seltzer topped World Cup ad categories with 8.01% of 25M TV impressions, ahead of autos and QSR. Home Depot and Modelo led individual brand reach, underscoring soccer’s pull for both endemic and non-endemic advertisers.
Jul 30