Covers measurement and agencies. Bylines at The Measure and TVREV. Desk record: 14 signals cited since July 2026, 14 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Judy Sheindlin is ending her on-camera career after Judy Justice wraps its current Amazon Prime Video season.
Sep 15iSpot’s agentic AI platform SAGE analyzed GEICO’s top three 2026 ads by likeability, all scoring 662 to 687.
Sep 10Chipotle used 100 creators with no brand direction to shoot two national TV spots, and iSpot’s SAGE found Chili Lime Chips beat Pollo Asado on likeability (720 vs. 671) and purchase intent (74% vs. 64%).
Sep 10iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.
Sep 1iSpot’s SAGE AI analyzed Capital One’s 2026 TV creative and found Credit Cards ads (mean likeability 666) consistently beat Banking (574). When Banking uses the same celebrity-ensemble humor formula, its top ad matches Credit Cards’ peak scores.
Aug 20iSpot’s SAGE tool finds Disney World’s top-scoring 2026 spots lean into “variety of experiences” and travel desire, driving Likeability above 800. But pricing concerns tank scores among non-parents far more than parents, exposing a segmentation gap in the creative.
Aug 14iSpot’s SAGE AI finds Modelo’s top 2026 ads pair cultural authenticity with emotional storytelling, scoring far higher with Hispanic viewers (701 vs. 630 likeability). For advertisers, it’s a data point for cultural specificity over broad entertainment value.
Aug 13iSpot released a guide defining four “non-negotiable” pillars for outcome measurement: creative performance, unified identity, verified methodology, and scale. It’s a bid to standardize how TV/streaming exposure gets tied to business results as marketers push back on noisy proxy metrics.
Aug 12New ad testing shows humor drove the strongest emotional response among World Cup advertisers, with Lay’s “Bandwagon” starring Will Ferrell leading likeability scores. Celebrity soccer talent reinforced but didn’t replace comedy as the key driver of viewer engagement.
Aug 12A 400-marketer survey from Extreme Reach finds budget approvals, not creative disputes, are the leading source of friction between marketing and finance.
Aug 11iSpot’s SAGE tool finds BK’s 2026 creative outperforms its all-time average, driven by appetite-appeal shots and a “You Rule” customer-crowning narrative. Nostalgia-heavy spots like “What Is It?”
Aug 1140% of adults 65+ say they never use AI and just 27% expect to use it more this year, vs. 41% of consumers overall. They still favor traditional search 83% of the time — the highest of any age group.
Aug 10iSpot data shows Beer & Hard Seltzer topped World Cup ad categories with 8.01% of 25M TV impressions, ahead of autos and QSR. Home Depot and Modelo led individual brand reach, underscoring soccer’s pull for both endemic and non-endemic advertisers.
Jul 30