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Continue free →Ad Age’s Garett Sloane reports that Coca-Cola is rethinking how it gets products recommended as shoppers increasingly rely on AI agents to decide what to buy.
Adweek reports that OAAA launched a Technical Advisory Council of OOH tech leaders, chaired by Lamar’s Ian Dallimore, with founding members from JCDecaux, Clear Channel, OUTFRONT and others.
Adweek’s Trishla Ostwal reports that OpenAI is hiring an Agency Partner for its Ads Solutions team to drive advertiser revenue through holding company relationships.