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Advertising Week names Dhar Mann chief creator officer, targets $100m in deals

Advertising Week New York appointed Dhar Mann as its first chief creator officer to curate a four-day program built around a “$100 Million Creator Challenge.”

Why it matters. The format bets that replacing panels with structured deal-making sessions gives brand marketers direct, measurable access to creator inventory rather than passive networking.

Signal from thedrum.com · The Drum · read the original.

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