Evan Shapiro’s report maps sports fandom’s shift to social and creators

Media War & Peace’s Evan Shapiro reports that leagues and platforms will generate more than $115 billion this year even as sports rights fragment across paywalls, pushing fans toward creators, clips and highlights on social platforms.

Why it matters. Broadcasters and streamers paying billions for rights now compete for attention against creators and clip culture that fans reach for free on social platforms.

Signal from Media War & Peace · Evan Shapiro · read the original.

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